Barbara Meyer can't help herself. Whether she's working with Olympic athletes, advising a college soccer team or standing in line at the grocery store, she's always analyzing performance. "I'll be in the checkout line and say to my husband, if the cashier and the bagger set up a system and were planning and communicating together, they could be so much more effective," said Meyer, a professor of sport and performance psychology at the University of Wisconsin-Milwaukee. "And my husband's like, 'Barbara, don't bother them.' But I see performance in everything."UWM Professor Uses Sport Psychology Research to Solve Real-World Problems
February 24, 2026
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Barbara Meyer can't help herself. Whether she's working with Olympic athletes, advising a college soccer team or standing in line at the grocery store, she's always analyzing performance. "I'll be in the checkout line and say to my husband, if the cashier and the bagger set up a system and were planning and communicating together, they could be so much more effective," said Meyer, a professor of sport and performance psychology at the University of Wisconsin-Milwaukee. "And my husband's like, 'Barbara, don't bother them.' But I see performance in everything."
